Why Companies Don’t Succeed at Digital Transformation

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Change and progress are everywhere. As the world’s understanding of science and technology deepens, companies must embrace new technology and innovation in order to compete. Whether its streamlining communication or automating repetitive tasks, digital transformation not only benefits the client but also their customers. So, why, if it is so beneficial, are companies not seeing a true digital transformation of their businesses?

Businesses Don’t Understand Digital Transformation

Some companies haven’t made the decision to move forward with digital transformation simply because they don’t understand what it is. Raising awareness of digital transformations and the benefits it brings will cause more companies to implement it within their respective organizations. Simply put, digital transformation is “the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.” It essentially helps to limit the amount of work personnel are taking care of by allowing technology and software programs to operate in the background. Platforms such as Adobe and Salesforce are designed to accomplish tasks much faster than a human, and utilizing these programs saves money and time.

Companies Don’t Know How to Move Forward With Digital Transformation

Another reason why companies don’t move forward with digital transformation is that they don’t know where to begin. It’s important that they understand the process before attempting any implementation. Here are a few things to consider:

  1. What aspects of the business take up the most time?
  2. Which company tasks could be accomplished digitally?
  3. Where would extra man-hours best benefit the company?

Consider the progression here. Identify time wasters. Find a way to work those tasks digitally to free up personnel. Take the free time you’ve created to find new ways to build your business. Identify problem areas, find technological solutions, and then continue moving towards your company vision.

How Digital Transformation Can Benefit You

Although technological solutions can indeed speed up company processes, they can also streamline processes and cut back on errors. Programmed processes often mean fewer mistakes than human-driven tasks, and if you have a process that’s facilitated digitally, it will often catch mistakes overlooked by employees. With error reduction, the company operations become increasingly effective making an easier and more enjoyable experience for any clients you may serve.

The Process of Change Can Be Difficult

Many companies who haven’t embraced digital transformation are often unfamiliar with software choices and how they can benefit their company. Even among companies that have switched to new software, as many as 70% fail to hit their targeted goals. The reason for this is that technology was improperly selected, programs were poorly installed, and employees left untrained.

What’s the solution? While the transition can be difficult, senior developers experienced with your software can help you begin this transformation. Hiring an Adobe, Salesforce, Sitecore, or Magento developer could help your company implement new software and technology. Proper planning and implementation can mean the difference between failure and success when it comes to digital transformation.

How Can TechBridge Help?

Our goal is to bridge the gap between business and employee, matching qualified workers with the companies who need them. We are a full-service staffing and recruiting company that specializes in IT developers with experience in Adobe, Salesforce, Sitecore, and Magento. Whether you are looking for direct-hires, temp-to-hire,  or managed partner solutions, we have the top talent you need.

Contact us today and let us bridge the connection between you and the right people for your project.

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