Who Is MarTech?
Today’s episode discusses digital marketing and its relation to the IT industry. Brad of TechBridge and Bobby from BoTecha, along with guest speaker Luke from Merklel discuss the changing IT landscape, as well as how digital marketing is important to the IT world and business growth. With the emergence of COVID-19, digital marketing became more important than ever, and IT technicians can help you make the most out of your digital marketing strategy! Tune into this week’s episode to find out more about digital marketing and the IT world!
“So what you might find with MarTech now is you’re not necessarily buying hardware and installing software, or doing anything like that. You are buying a platform-as-a-service now that’s how you build up your marketing suite or your MarTeh suite. And maybe this is just me, but what I think the pandemic actually did, is it allowed even smaller organizations, even a small business to be able to get onto that platform from early adoption and say, okay, I can now cater to my to my customers on a more personal level”