Today’s episode discusses the purpose and importance of analytics in the business world, especially in the field of IT. From digital marketing to sales, how do you use data to understand business questions and predict outcomes? Brad and Bobby are joined today by guest speakers Kerrie Davis and Joaquin Viramontes, members at R2Integrated (R2i). These analytics experts offer insight and direction about how you can use analytics to improve your business processes and achieve new levels of success. Brad Anderson, CEO of TechBridge, a Salt Lake City IT staffing company, and Bobby Glen James, Author, Speaker, and founder of BoTecha IT Support discuss the important role of analytics and how they can impact the success of your business. Hear these tech experts discuss this important topic in this week’s episode of the New IT podcast episode, “Who Needs Analytics”

“From tech and even outside of tech every job should be data-driven. You’re not going to go to your boss without having any type of data to come up with recommendations. Also, you need to be able to correlate your value. You’d better be able to correlate your KPIs and your metrics, whether that’s qualitative or quantitative, to show the performance of your own job. So it kind of goes outside of IT. You can’t manage what you can’t measure.