The roles of Salesforce Administrator and Salesforce Developer overlap to a certain extent so how do you know which one to hire? Let’s take a closer look at the skillset each one brings to the job and then you can better decide which one will better meet your needs.
What is a Salesforce Administrator?
According to Salesforce, “Salesforce Administrators work with stakeholders to define requirements and to customize the platform. A Salesforce Admin best understands how to make the platform work for their company’s unique needs.” Salesforce Administrators are required to have a broad knowledge of the platform and how to manage applications within the software.
Optimizing Salesforce could include some or all of these types of tasks.
- Making changes to Page Layouts
- Creating Assignment Rules
- Adding New Users and Updating Existing Accounts
- Configuring Data Access
- Building Reports Using Salesforce Data
- Loading Data and Maintaining It
Essentially, a Salesforce Administrator is the gatekeeper or authority that grants access to a company’s sales and marketing data and they provide needed support to Salesforce developers, stakeholders, and clients.
What is a Salesforce Developer?
Unlike a Salesforce Administrator who works within the Salesforce platform, a Salesforce developer must be able to integrate Salesforce with other systems. Once those integrations are in place, then a developer will customize the Salesforce environment for a particular client.
A Salesforce Developer should have a broad range of developing skills.
- Data modeling
- Platform development
- Salesforce app customization
- Apex programming
- Visualforce basics
- Salesforce object query language
- Lightning framework
In essence, a Salesforce developer shapes the database and an administrator makes sure that the user gets the most out of it.
Filling Salesforce Positions
You can direct-hire either a Salesforce developer or administrator, however, the need for a developer is often precipitated by new systems or process changes. In that case, you may want to partner with a Salesforce staffing company. They can connect you with temp-to-hire or contract developers for short or even long-term projects. A Salesforce administrator’s role is more of an ongoing support role and so a direct-hire might be the better decision. Most Salesforce staffing companies also double as recruitment agencies and can help you find the right candidate for your position.
If you need a developer or administrator experienced with the Salesforce Marketing Cloud, who can get the job done seamlessly and quickly, contact us. We have Salesforce professionals looking for direct-hire or temp-to-hire positions. We seek to build lasting relationships with both candidates and businesses. That way we can connect senior developers, leads, and architects with the businesses that need their services.