Salesforce is a leading customer relationship management (CRM) platform that helps businesses manage their sales, marketing, and customer service operations. As the world becomes increasingly digital, Salesforce continues to evolve and adapt to meet the changing needs of businesses. In this blog post, we will explore seven current trends in Salesforce that are shaping the future of CRM.
1. Slack-First Customer 360
Slack-First Customer 360 is a new feature introduced by Salesforce that allows businesses to access customer data directly from Slack. This feature enables sales teams to collaborate more effectively and make informed decisions based on real-time data. With Slack-First Customer 360, businesses can streamline their workflows and improve their overall productivity.
2. Health Cloud 2.0
Health Cloud is a healthcare-specific CRM platform designed to help healthcare providers manage patient data more efficiently. With Health Cloud 2.0, Salesforce has introduced several new features such as telehealth integrations, care coordination tools, and patient engagement capabilities. These features enable healthcare providers to deliver better patient care and improve patient outcomes.
3. Flow Orchestrator
Flow Orchestrator is a new tool introduced by Salesforce that allows businesses to automate complex business processes using visual workflows. With Flow Orchestrator, businesses can create custom workflows without writing any code, making it easier for non-technical users to automate their processes. This tool also integrates with other Salesforce products such as Sales Cloud and Service Cloud.
4. Hyperforce
Hyperforce is a new architecture introduced by Salesforce that allows businesses to run their CRM on any public cloud platform such as AWS or Google Cloud Platform (GCP). This architecture enables businesses to scale their operations more easily and reduce their infrastructure costs by leveraging the benefits of cloud computing.
5. Customer Data Platforms (CDP)
Customer Data Platforms (CDP) are becoming increasingly popular among businesses looking to unify their customer data across multiple channels and touchpoints. CDPs allow businesses to create a single view of the customer by integrating data from various sources such as social media, email campaigns, website analytics, and CRM systems like Salesforce.
6. Leveraging Unstructured Data
Unstructured data refers to data that does not have a predefined structure or format such as social media posts or customer feedback surveys. Businesses can leverage unstructured data using artificial intelligence (AI) tools such as natural language processing (NLP) or sentiment analysis to gain insights into customer behavior and preferences.
7. Well-Architected
Well-Architected is an AWS framework that provides best practices for designing and operating reliable, secure, efficient, and cost-effective systems in the cloud. By following these best practices when designing their systems on AWS cloud infrastructure, businesses can ensure that they are building scalable solutions that meet their business needs while minimizing costs.
Summary
These seven trends in Salesforce are shaping the future of CRM by enabling businesses to be more productive, efficient, and effective in managing their customer relationships. Whether it’s through automation tools like Flow Orchestrator or leveraging unstructured data with AI-powered tools like NLP or sentiment analysis – there’s no doubt that these trends will continue driving innovation within the industry for years to come.
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